In the build up to the launch of their new retro-themed cocktail bar in Shoreditch I was hired by 25 Paul Street to help build their brand awareness and create collateral assets using their new visual identity.

I was first tasked with animating the logo and monochrome patterns which have become leading visual components and instrumental in building brand recognition. I worked closely with the client to understand their vision and bring it to life through dynamic animations which have been incorporated into various promotional materials and social media graphics. 

By utilizing the brand's visual identity consistently across all assets, we were able to build strong brand awareness leading up to the launch. The resulting assets were eye-catching, on-brand, and helped generate buzz and excitement around the new establishment. 

Through this ongoing collaboration with 25 Paul Street, I have gained valuable experience in the hospitality industry and have developed an understanding of the unique design needs of a new business. By working closely with the owner and marketing team, I have created designs that effectively communicate the brand's personality and message, helping to attract new customers and engage with existing ones. I am thrilled to continue to support 25 Paul Street as it grows and becomes a staple of the Shoreditch bar scene.