In collaboration with Studio Breve, I completed a website redesign project for Godwins. The Winchester-based law firm has built a strong reputation through word of mouth and historically hasn't heavily invested in marketing efforts to attract new clients or grow their existing base. However, Godwins has been expanding its online presence and engaging in marketing initiatives aimed at increasing brand awareness and reaching a younger demographic.

The goal of the project was to present Godwins as a reliable specialist law firm with a rich heritage and over 200 years of legal expertise since its establishment in 1823. The revamped website aimed to strike a balance between welcoming and appealing to a younger audience while still resonating with the current client base. To achieve this, I conducted a thorough analysis of the existing site and collaborated closely with Studio Breve to develop a new visual identity guiding the redesign process. The result is a modern, user-friendly website that is easy to navigate and visually engaging.

Furthermore, the new identity is being implemented across printed and marketing materials to further solidify Godwins' brand presence and messaging. The redesigned website is accompanied by a Brand Look and Feel presentation that encapsulates Godwins' new direction, which I am proud to have contributed to.